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Streaming increasingly putting a strain on broadband services isn’t just a concern for people trying to binge a show on Netflix. Florance also announced in Netflix’s blog post that the company will help ISPs dealing with “large government-mandated ‘shelter in place’ orders by providing the 25 percent traffic reduction we’ve started in Europe.” It’s a proactive move from Google as concerns over broadband network limitations rise.Īmazon is much more reactive, preparing to reduce bit rate streams in countries around the world, including the United States, once local authorities request it, The Verge learned earlier this week. YouTube announced earlier this week it will automatically make videos available in standard definition, instead of high definition, around the world for 30 days.
Other companies are following in Netflix’s footsteps and then some. Some ISPs will build networks with a notable amount of capacity, while others might not. Ken Florance, vice president of content delivery at Netflix, noted in a blog post that it’s an understandable request “as different ISPs around the world have built their networks in different ways, and operate within different constraints.” ISP networks in dense cities take on a different level of strain than rural areas. Internet service providers in different parts of the world have asked Netflix to start reducing streaming quality immediately.
Netflix already uses an adaptive streaming tool that automatically adjusts the quality of streaming video based on accessible bandwidth. The reduction from Netflix specifically was in addition to other methods the company has implemented since 2011 to keep streaming steady in low bandwidth areas. Netflix, Amazon Prime Video, Disney Plus, YouTube, and other video platforms all committed to reducing streaming quality in Europe at the request of the EU.
Music streaming services like Spotify and Apple Music take up far less bandwidth than video streaming platforms - many of which are referred to as “bandwidth hogs.” People prepared for a world where everything is available at the press of a button, but broadband networks might not be ready. So what happens if the internet’s entire infrastructure can’t keep up? Breaking bandwidth If every streaming launch or direct-to-consumer pivot was a preamble teasing what streaming could do, our reality right now is a clear depiction of what it’s like when more people are forced to rely on entertainment they can access inside their homes. This isn’t just Netflix’s moment, or Disney Plus’ time to shine, or Twitch’s breakthrough into the mainstream. While these aren’t traditional entertainment platforms, they all belong to the broad streaming universe. YouTube Gaming streams have also seen a 15 percent increase since people started social distancing.
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Third-party companies have reported seeing massive increases in usage and subscription signups for streaming platforms like Disney Plus (between March 14th and March 16th, when social isolation really began in the United States).Īmazon’s other streaming platform, Twitch, has seen a 31 percent growth in viewership, with total amount of hours watched jumping from 33 million on March 8th to 43 million on March 22nd, according to data given to The Verge by research firm StreamElements. Netflix’s chief content officer, Ted Sarandos, told CNN that although the company wasn’t going to release numbers, Netflix has seen a surge in streams. WarnerMedia isn’t the only company seeing increases in traffic.
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The percentage of people binge viewing series has increased 65 percent, while movie watching is up 70 percent on HBO Now. While the television industry as a whole saw a 20 percent increase last week compared to the month prior, HBO Now saw the highest usage on its platform since summer.
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HBO’s parent company, WarnerMedia, looked into just how many of its subscribers are spending more time watching movies and TV shows over the last couple of weeks. As more people are forced to stay at home to try to curb the spread of the novel coronavirus, the concept of a bored, cable-cutting consumer searching for things to constantly watch for weeks on end has become a reality. The last 10 years have ushered in a rapid progression of at-home entertainment as Netflix, Hulu, Disney Plus, HBO Now, and more rack up millions of subscribers. Over the last decade, some of the world’s biggest entertainment and telecom conglomerates bet on streaming entertainment.
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